Joico Volumizing Shampoo


We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

Suitable For: Fine Hair

Directions: Apply to wet hair. Lather. Rinse well.


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