Who is it for?
This Joico Color Therapy shampoo is specifically designed for colour-treated hair.
This gentle cleanser protects and enhances the life of your hair colour, adding vibrancy and longevity.
- Significantly improves colour retention, cleanses without stripping
- Adds shine and smoothness and tames flyaway hair
- Preserves and protects against hair damage
- Helps to prevent tangles
- With Quadrabond Peptide Complex: by attaching to the damage sites repells external moisture that robs hair of colour
- Manketti Oil nourishes and conditions hair
- Gently cleanses color-treated hair
- Improves hair’s elasticity and shine
- African Manketti Oil – A rich source of Vitamin E, nature’s well known environmental protection against fading
- Keratin – A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
- Argal Oil – A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.
- Smart Release Technology – Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.