Who is it for?

This Joico Color Therapy shampoo is specifically designed for colour-treated hair.

Introduction

This gentle cleanser protects and enhances the life of your hair colour, adding vibrancy and longevity.

• Significantly improves colour retention, cleanses without stripping
• Adds shine and smoothness and tames flyaway hair
• Preserves and protects against hair damage
• Helps to prevent tangles
• With Quadrabond Peptide Complex: by attaching to the damage sites repells external moisture that robs hair of colour
• Manketti Oil nourishes and conditions hair
• Gently cleanses color-treated hair
• Improves hair’s elasticity and shine

Key Ingredients 

•  African Manketti Oil – A rich source of Vitamin E, nature’s well known environmental protection against fading
• Keratin – A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
• Argal Oil –  A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.
• Smart Release Technology –  Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.